Starbucks has added Lady Gaga to its marketing strategy by launching SRCH. It's a sort of coffee shop scavenger hunt sweepstakes with Lady Gaga's participation.
Contributor: F. Michael Sherman
Published: May 19, 2011
Source: http://www.associatedcontent.com/article/8072843/lady_gaga_and_starbucks_ten_ways_theyre.html
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